Cross-Cultural Market Research for U.S. and LATAM

ThinkNow empowers brands with cross-cultural insights to succeed in diverse markets across the U.S. and Latin America.
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60%
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say Bad Bunny performing at the Super Bowl is good for Latino cultural representation.

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Cross-Cultural Research.

We enable brands to effectively target cultural segments through market research, consumer insights and digital tools.
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60%
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of respondents say they are aware who Bad Bunny is.

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Partnership & Certifications

More than 15 years helping our clients understand diverse communities

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Expertise

Discover our areas of expertise:

Expertise
Research
Research
Full-service marketing research for discovering multicultural consumer drivers
Government
Government
Best in-class consumer insights for the public sector
Panels
Panels
The leading online source of Hispanic consumer insights in the U.S. and Latin America
Link
Link
Routing technology focused on recruiting hard-to-reach audiences

Case studies

Get to know the results and takeaways to some of our market research.

LA Metro SMART Grant Case Study  
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GA State Procurement Case Study
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CFPB Money As You Grow Case Study
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California Lottery – Mission Metrics Survey Study
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KSA and the University of Rhode Island Case Study
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Vaccine Hesitancy Study – Quantitative and Qualitative
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Lagrant Communications - I Love New York Campaign
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Thinknow reports

Super Bowl Halftime Show Report 2026
African-American Market Research Asian American Market Research Hispanic Market Research Multicultural Research Sports Total Market Research
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The World in One City: How Los Angeles Signals the Next Wave of Multicultural Change
African-American Market Research Asian American Market Research Consumer Sentiment Hispanic Market Research Research Total Market Research
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The World in One City: How Los Angeles Will Redefine Community Engagement in 2026
African-American Market Research Asian American Market Research Consumer Sentiment Diversity and Inclusion Hispanic Market Research Research
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